Tips for designing a creative logo A logo is a brand’s identify in the market because it represents their image, qualities and shows what kind of products or services the company is offering. Since it is so important for a company’s marketing activities its design must be distinct and impressive to onlookers. As a professional logo designer you need to include the best design elements in your client’s logo so that it captures the attention of their target audience. It must be attractive, simple and most importantly easy-to-remember. Its design should be such that whenever people look at the logo they instantly remember their brand and are motivated to make a purchase from them. Its design elements must be such that you can use it easily across various types of marketing material ranging from business cards to company website.