How do you know if all the time you’re investing in social media marketing is paying off? You don’t know unless you put a system in place to measure and analyse your efforts. Use these 9 tools to analyse where your social media efforts are working best for you and where you may need to adjust your efforts to maximize your social media return on investment. 1. Google Analytics Google Analytics provides detailed analytics which lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. 2. Klout Klout uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. Find out your influence and those of your peers with this tool. 3. Spredfast Measures data gathered from Facebook, Twitter, YouTube, and Flickr, to show how many people you’ve reached and whether or not your target audience is engaging with you. The data is clearly presented in formatted graphs. Other useful features include a calendar that shows you when the optimal tweeting times occur. 4. Twtrland This tool presents you with visually optimized information about your Twitter influence. 5. SumAll Check your Twitter follower growth, mentions, and engagement with SumAll. 6. SocialBro A freemium service; the free plan comes with analytics, best time to tweet, follow/unfollow tools, and community segmentation. 7. Twitonomy A dashboard of analytics to help you analyse your twitter engagement, 8. Tweet Reach This tool generates reports of how far your Twitter handle, keyword or hashtag has reached including information on the number of impressions, top contributors, most retweeted tweets. 9. Bit.ly This url shortener gives you useful real-time information about who’s clicking your links.]]>
