In the field of logo design, you will find that most logos consist of lettering, often called a logotype, and a symbol or icon called a logomark. But what do these terms mean? What are the differences between a logotype and a logomark? A logotype refers to words or the name of a business that is designed in a special way. Examples include Pinterest, eBay, Yahoo, Coca-Cola or Google. A logomark is an identifying mark or symbol that doesn’t contain the business name. Think of the Nike ‘tick’, Shell, WWF, Mercedes or Adidas for examples.