Personal Branding for Photographers Explained
This post has been contributed by Andrew Graham.
Since photographers usually work as solo artists, they often don’t think of themselves, or market themselves, in terms of corporate branding. However, building a strong brand in the mind of your audience/potential clients is probably the most important thing you can do to take your career as a photographer to the next level.
And your lack of a strong personal brand could be the only thing standing between you and that next big client. Here are some basics on personal branding for photographers.
What is Personal Branding?
Personal branding is all about creating a unified image/feeling/experience of yourself in the mind of the consumer. It’s about taking your already unique and interesting personality and style, and distilling it into an easily recognizable identity.
Find Your Niche
Specializing can be a particularly quick way of developing a style and brand for your photography. It’s easier to gain quick recognition as a specialist, so whether it is landscapes, portraits, food, or fashion, find a niche that you enjoy and really go for it.
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